Our respondents are real people with thoughtful answers to your survey questions.

We partner with innovative panel providers around the world to target qualified respondents for your survey. Each of these panel providers complies with strict third-party quality controls, and is continually tested for quality and integrity by market research industry leaders.

MR4S questions are fielded through the same panel providers used by the world’s biggest and best brands.

The Details

MR4S partners with a diversity of panel providers — each with their own method for recruiting and sourcing respondents — to send high-quality traffic to your survey. This method ensures that every MR4S question is fielded to a representative sample of the targeted population, and that each sample does not significantly over- or under-represent any particular demographic segment. Our supply partners include double opt-in panels, publishing networks, social media, and other types of online communities. However, the vast majority of our respondents originate from double opt-in suppliers.

Respondents are sourced from a variety of methods including: Ads and promotions across various digital networks, search, word of mouth and membership referrals, social networks, online and mobile games, affiliate marketing, banner ads, offerwalls, TV and radio ads, and offline recruitment with mail campaigns.

Every person who answers MR4S questions does so via a link provided to them by one of our partnering panel providers. When they first enter the survey, they are assigned a unique ID by that panel provider, as well as a meta-ID that identifies them, through digital fingerprinting, across multiple panel providers. This meta-ID prevents any respondent from entering your survey more than once.

Respondents are compensated for their time spent taking the survey according to terms set forth between them and the panel provider with which they have engaged. MR4S itself does not compensate respondents, and we cannot increase or decrease the level of compensation provided to a particular set of respondents. Those decisions and determinations are entirely outside of our control.

All of our respondent (sample) supplier’s sampling methods are governed by a third-party sample quality measurement & ranking program that ensures high quality human answers for market researchers seeking accurate insights. This party’s method for evaluating sample suppliers is grounded in three essential elements of survey sampling: quality, consistency, and acceptance. Scores are calculated from user data, results and a set of benchmarking modules designed in concert with four of the top five market research companies and coordinated through DM2.